PODCAST | The Multifaceted Marketer
Posted on Jan. 25, 2022 / Podcast / Subscribe 0
On the latest episode of The Marketing Department, titled “The Multifaceted Marketer” we sit down with two marketing leaders from both large and mid-size AE firms to talk about all things AEC Marketing! Topics include our mile-long to-do lists, filling various roles during periods of growth or client demand, and learning how to take on an adaptable and holistic approach to marketing.
One important note is that—with varied talent and diverging client demands—no company’s marketing department is the same! From team structure to roles, expectations, and strategic growth plans, marketing can look drastically different from firm to firm. Some of our roles may focus entirely on proposal management, while others include creating campaigns, award submissions, website management, and many other non-proposal activities. For the lucky ones, your role might encompass all these responsibilities, sometimes at a moment’s notice.
Whether you are building your department from the ground up or figuring out your role in an existing structure, marketers must keep the big picture goals in mind. Along with these goals, it’s helpful to learn the company culture, develop clear lines of communication with technical staff, and be open to tasks potentially outside of their comfort zone. Pulling all these ideas and tying them back to the five facets of marketing will help keep you and your department on track to hitting crucial strategic goals.
Featured Speakers:
Jen Mannino, Assistant Vice President, Marketing
Monica Griffith, Senior Associate, Marketing Director (Morristown)
Melissa Whitman, Marketing Coordinator
Design Resources Group Architects
Click on an image below to listen to this terrific podcast! Enjoy!
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