SMPS-NY Selects UpSpring as Strategic Public Relations Partner
Posted on Mar. 14, 2023 / Subscribe 0
Leading Communications Firm to Support Chapter’s Awareness among the AEC Marketing Community
NEW YORK – March 2023 – The Society for Marketing Professional Services New York Chapter (SMPS-NY), a non-profit organization for marketing professionals in the architecture, engineering, and construction (AEC) industry, is thrilled to announce its in-kind partnership with UpSpring, a communications agency firm dedicated to the AEC industry. UpSpring will work closely with SMPS-NY to promote its educational and networking opportunities to current and potential members in the Greater New York City Metropolitan area.
In conjunction with the inauguration of SMPS-NY’s Executive Committee and Board of Directors for the 2022-2023 term, UpSpring has spearheaded external communication efforts for the chapter to foster increased membership participation. As SMPS-NY shifts to hosting more in-person events in the coming year, UpSpring will support the chapter’s goal of promoting industry-specific events and educational resources for the AEC marketing community.
“We are so excited to help SMPS-NY in promoting their initiatives and best practice resources for marketing professionals in the AEC community,” said Tiffany Rafii, CEO of UpSpring. “Fully ingrained in the design and development industries, we work closely with AEC firms in the New York City Metropolitan area and understand their needs. Our partnership with SMPS-NY will help provide them with the tools to help them support their companies and grow their business opportunities.”
Founded in 2009, UpSpring offers a holistic, integrated communications strategy for AEC firms in need of strengthening their messaging to their target audience. Strategically, the in-kind partnership will amplify SMPS-NY’s thought leadership initiatives, accomplishments, key differentiators, and continued commitment to fostering community, professional development opportunities, and resources to enhance the careers of marketing professionals.
“As SMPS-NY reconnects with its members in meaningful ways, we’re excited to work with a like-minded organization that also values the needs of the AEC community,” said Natalie Dargham, Director of Communications/Public Relations, SMPS-NY. “Since collaborating with UpSpring, SMPS-NY has benefited from a streamlined external communications strategy and helped our chapter gain exposure in the greater New York City area.”
UpSpring’s in-kind partnership with SMPS-NY coincides with the company’s recent acquisition of A&D digital marketing studio, Epiphany. The acquisition, which includes Epiphany’s digital marketing specialists, expands UpSpring’s service offerings into website design and development, email marketing, SEO and content writing, paid media, and digital ads. The company now provides cohesive digital marketing and public relations campaigns that reflect varying client needs.
With over 240 members throughout New York City and the surrounding metropolitan region, SMPS-NY supports the AEC industry's marketing, business development, and creative service professionals throughout the state. The organization provides professional development and lead generation opportunities, networking, supplementary education, and industry-leading research to give members and firms a competitive advantage. More information is available at smpsny.org.
Member Perk!
As a result of this strategic partnership, all SMPS-NY members have access to a complimentary consultation with the UpSpring team, where they will have the opportunity to address marketing and PR pain points and come away with actionable items to implement.
About UpSpring
Featured on the Commercial Observer’s PR Architecture and Design Power List, UpSpring builds layered campaigns focused on positioning and elevating brands ranging from interior design firms and product companies to venture-backed proptech startups and award-winning real estate and AEC firms. Our team takes a holistic PR and digital marketing approach by assessing each client’s unique needs and developing goal-oriented strategies that drive growth and brand awareness for our clients. Here at UpSpring, we don’t just tell the stories: We craft them, we inspire them, and then we curate the best methods for delivering them.
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