Have you ever written or read a proposal that begins with 'We are pleased to submit' and then focuses mainly on the company? We've likely all been there. But a standout proposal is more than standard openings and company expertise. It shifts focus to the client's needs, showing how your solutions tackle their challenges.

This shift in focus isn't just about changing the wording; it's about understanding the underlying psychology that drives decision-making. Ever noticed how big brands influence our choices with their ads? That's the psychology of persuasion. For those in proposal development, understanding and harnessing the power of persuasion can be transformative. It's not just about showcasing technical expertise; it's about making a genuine connection with clients, evoking emotion, and building trust through social proof.

In this session, we'll explore how top brands use persuasion in their strategies and how to apply these insights to your proposals. Together, we'll:
Explore the psychological persuasion principles behind successful brand advertisements and their relevance to proposal writing.
Discover how to craft emotionally resonant proposals that connect your firm's technical solutions to the client's needs.
Learn practical methods to make sure your firm's proposals stand out in a sea of 'We are pleased to submit' openings.

If you have any questions that you would like to send in advance of this session, please send to Ivoire Lloyd [email protected] or [email protected] 

Speaker

Amanda Haven
CEO + Proposal Management Expert
Illuminate Marketing Collective 
https://www.illuminatemarketingcollective.com/

Amanda is CEO of Illuminate Marketing Collective, a full-service marketing consulting firm, and content creator for Illuminate Learning Lab, an educational resource for A/E/C professionals. She is an experienced professional services marketer who is passionate about sharing marketing and business development best practices. When not working, she enjoys spending time outdoors, advocating for mental health awareness, and volunteering with NPOs to promote youth leadership.