Join our expert panel for a dynamic 90-minute virtual program designed to equip marketing, business development, and technical professionals with the knowledge and tools to demonstrate the tangible impact of their efforts. Learn to identify key metrics across lead generation, engagement, and revenue, understand effective tracking and attribution strategies, and gain practical insights into connecting marketing activities directly to business outcomes.

Discover how to move beyond vanity metrics and confidently showcase your marketing Return on Investment (ROI) to internal stakeholders. Our panelists will share real-world examples and actionable advice on leveraging data to make informed decisions and drive growth. 

Don't miss this opportunity to elevate your marketing game and prove your value like a seasoned pro!

Our Speakers:

Julie Huval, FSMPS, CPSM
Owner of Marketing Operations Advisor
Julie Huval, FSMPS, CPSM helps companies improve the business of marketing. Based in the Dallas area, Julie has been in the AEC industry for over 20 years and has grown marketing departments and companies throughout her career. She is a sought after industry author and public speaker on marketing, technology, and business leadership.

Brooke Weinstein, CPSM
Director, Northeast Regional Marketing of Dewberry Engineers Inc.
Brooke Weinstein, CPSM, is an Associate Vice President, directing the marketing team supporting Dewberry's northeast engineering practice area, leading strategic pursuits, mentoring junior staff, and coordinating public relations. Brooke is a founding member of the Empowering Women at Dewberry employee resource group, where she serves as Chair. A Certified Professional Services Marketer with 30+ years of diverse experience within the A/E/C, legal, and nonprofit industries, she is a frequent presenter on topics such as marketing leadership, content marketing, client management, CRM, and marketing systems. She’s also currently hiring a Senior Marketing Manager in New Jersey.

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