Research drives everything we do as professional marketers to build a brand, secure meaningful relationships, write compelling proposals, and win profitable work. Whether one understands the academic differences between qualitative vs. quantitative data or primary vs. secondary research, we can all appreciate the practical benefits of data-driven decisions and activities. Join the SMPS NY Movers & Shakers Corner for a brief overview of market research and case studies from AEC industry leaders demonstrating the value of sourcing and implementing different types of market research.

Attendees will:

• Learn how research needs are identified and applied to meet marketing and business goals
• Improve primary and secondary research skills
• Understand the marketer’s role in developing and driving research projects and programs
• Learn how other AEC firms are conducting research to their advantage

Speakers

Jeffrey Taub, FSMPS, CPSM, Vice President – Corporate Marketing, AKRF

Lauren Hlavenka D'Urso, Senior Associate & Northeast Regional Communications Director, Gensler

Brooke Weinstein, CPSM, Northeast Regional Marketing Director, Dewberry

Zoom details

https://us02web.zoom.us/j/85895776751?pwd=Mmoyd3Q1VURORi85S1pWN3l2emhuUT09

Meeting ID: 858 9577 6751

Passcode: 046376

Questions? Contact, Ivoire Lloyd, CF APMP [email protected]