You need a strategic approach to social media content for effective marketing. And a social media plan gives you a clear destination. But you won’t have success with your plan unless you have good content. What marketing team has time to write more content or create more graphics?

In this session, Katie Stern, Owner of Build Bold LLC, will identify five strategic ways to fill your social media content calendar that will not require your team to find more time in the week for these tasks.

Whether your firm already has a social media presence, is looking to get started, or has one that needs to be revived, you will walk away from this session with a plan for your social media goals in 2023 and how to access the analytics to tell you if your efforts are working.

Attendees will learn:

• How to create a content calendar (and easily fill it)
• Tips for using LinkedIn, Instagram, Facebook, and Twitter for business and what platforms work best for your content
• How to reuse existing content
• Where to find the analytics to show ROMI for these activities
• Tools for creating social media graphics (Canva, Adobe Spark)

This event earn will earn one CPSM/AIA Credit.

Presenter: Katie Stern - Owner, Build Bold LLC

Katie Stern has over 17 years of experience leading marketing teams and departments for nationally recognized AEC firms. Working in Baltimore, Washington DC, then making her way back to Pittsburgh, she has the experience and a track record of success when it comes to winning work in various markets across the United States. While building and restructuring marketing/sales departments, she has provided strategic insight and management for design, marketing, promotion, quality communication programs, branding, and team coaching to ensure the organization and its mission, values, and principles are consistently presented in a strong, positive way within the industry.