Public relations and digital marketing play pivotal roles in shaping the reputation and success of architecture and design firms. Join our expert panelists as they delve into the strategic art of communication, emphasizing the integration of digital marketing to foster positive relationships with stakeholders, including clients, employees, and the wider public.

We will explore how effective public relations and digital marketing strategies can help architecture and design firms not only craft a positive image but also establish unwavering trust and credibility among potential clientele. Our panelists will delve into the innovative ways these strategies can be employed to promote a company's products and services, ultimately enhancing brand awareness.

Attendees will learn:
•    The strategic role of public relations in building and maintaining positive relationships with stakeholders.
•    The power of storytelling in generating positive brand awareness and exposure.
•    How digital marketing complements public relations efforts.
•    Strategies to establish trust and credibility among potential clientele.
•    Techniques to effectively promote services and enhance brand awareness.
•    The use of various media channels for communication and engagement.
•    How to reach a target audience and become a trusted resource in the community.
•    The benefits of engaging with the architectural and design industry on a deeper level.

Discover how storytelling, both traditional and digital, can be harnessed to generate favorable brand exposure and engage a targeted audience. Through expert insights, we will uncover the power of strategic communication across various media channels, enabling an AEC firm to reach its intended audience, emerge as a trusted community resource, and foster meaningful engagement within the industry. 

Don't miss this opportunity to amplify your firm with public relations and digital marketing.

Agenda:
05:00 - 5:30PM Networking
05:30PM Program begins 
06:30-7PM Q&A

Speakers:

Caroline Saba
Vice President, UpSpring
Caroline is a communications expert with a passion for helping brands elevate their presence in their respective industries. With a keen eye for detail and a focused approach to client ideation, Caroline specializes in developing comprehensive strategies that align with a client's business development goals. As a Vice President at UpSpring, Caroline draws on her expertise and creativity, working diligently to strike a balance between innovation and strategy, creating and executing effective communication and marketing programs for a variety of clients, including architecture firms, design firms, developers, and product manufacturers.

Beth Miller
Vice President, Communications, STV
Beth Miller is the Vice President of Communications at STV where she manages all internal and external communications at STV. She has over 20 years of experience in media relations, crisis communications and branding with more than a decade of combined experience in the engineering, construction and real estate sectors. Beth holds a bachelor’s degree in communications from the University of Tennessee, Knoxville.

Susan Fernandez
Vice President of Digital Marketing, UpSpring
Susan Fernandez is the Senior Vice President of Digital Marketing at UpSpring, bringing exceptional business and brand development, market strategies, and effective leadership to the agency and its clients. Before merging with UpSpring, Susan was the founder and CEO of Epiphany Studio, a leading industry marketing agency focused on the built environment. Her current role at UpSpring involves spearheading impactful campaigns and strategic initiatives to propel brands within the ever-evolving architecture and design landscape. A graduate of Pratt Institute, Susan is also a partner in Cast Carbon, a novel building material company focused on creating a healthy and sustainable world.

AnnMarie Martin
Editor-in-Chief, i+s
AnnMarie has been covering the commercial design space since 2005 and has been on the editorial staff at i+s since 2011. Her style and vision have helped the brand evolve into a thought leader in purpose-driven design and cultural movements shaping the way we live and work. She returned to the role of editor-in-chief at the start of 2023 and her journalism and fiction writing background have helped to craft bi-monthly issues that don’t just report the latest industry news, but tell a cohesive tale of some of the biggest topics facing designers today.

Moderator:
 
Nathan Reyna
Media Relations & Content Specialist, Avison Young 

 Continuing Education Credits:
1 credit (CPSM)

Domains of Practice: 
Domain 2: Marketing Planning
Domain 3: Client and Business Development
Domain 5: Promotional Activity
Domain 6: Information, Resource, and Organizational Management